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Ralph Lauren Corporation (NYSE:RL) Short Interest Update Ralph Lauren Corporation is engaged in the design, marketing and distribution of products, including mens, womens and childrens apparel, accessories (including footwear), fragrances and home furnishings. The Company operates in three segments

In my beauty bag: Grace Palmer I've worn the same perfume since before I can remember Ralph Lauren Cool. I also like Calvin Klein One. It's a unisex fragrance and it's really fresh. For lotions and body wash I love Body Shop products. The satsuma scent is so yummy. I love taking

Olga's simple style trick: First, go for pretty FAVORITE DESIGNERS: “I love the designs by Oscar de la Renta, Ralph Lauren, Betsey Johnson, and Carole Hochman.” MOST RECENT PURCHASE: Hanky Panky undies at Something I also like the new perfume by Hanky Panky. It is fruity, floral and sexy, like

Large Outflow of Money Witnessed in Ralph Lauren Corporation Ralph Lauren Corporation is engaged in the design, marketing and distribution of products, including mens, womens and childrens apparel, accessories (including footwear), fragrances and home furnishings. The Company operates in three segments

Ralph Lauren Corporation Price Target Update Ralph Lauren Corporation is engaged in the design, marketing and distribution of products, including mens, womens and childrens apparel, accessories (including footwear), fragrances and home furnishings. The Company operates in three segments

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Ralph Lauren's former head of e-commerce smells success in fragrance - InternetRetailer.com

Eric Korman, former president of digital and global e-commerce at upscale apparel brand Ralph Lauren (No. 53 in the Internet Retailer 2016 Top 500 Guide ), has launched online-only fragrance retailer Phlur, which carries six unisex fragrances by... Korman hopes shoppers will like the samples enough to purchase an $85 bottle of the scent, with Phlur crediting the $10 sample price toward the purchase price. “We’ve priced the samples at $10 because that’s what it costs for us to manufacture and distribute them,” he says. Phlur’s site uses responsive design to adapt to the size of the device it’s being viewed on. Korman says it was designed with the mobile shopper in mind. Korman is banking on evocative imagery and storytelling to help shoppers figure out which of the six fragrances suits them best. For instance, shoppers will see photos of the emotions and moods that a particular fragrance is meant to evoke. “For each scent, we’ve created a distinct, evocative visual experience that draws you into that scent” and narrows the choice, he says. “Sampling is really important primarily because for you to know if you like a fragrance, you need to smell it on your skin. To get the word out, Korman says he’s working with “key influencers”—these include bloggers and others across social media channels—to have them sample the company’s products and spread the word. “We’re just starting to do some very light paid search but as we build the brand and get our footing, we’ll look at activating targeted digital media channels,” he says. 170) is the only fragrance-focused online retailer in the 2016 Internet Retailer Top 500. The company did $190 million in sales last year. "We’ve provided customers new ways to connect to fragrance through an immersive digital experience designed to engage their eyes, their ears, and ultimately their heart," Korman says.


Inspired Worlds by Ralph Lauren Through Scents - Vanity Fair

“When I design, I invite you on a journey,” says Ralph Lauren . “It starts with the mood of a certain place, and I create a movie to tell that story—the textures and colors, and even the scents. ” And with that, this month, the original man of style brings us Ralph Lauren Collection Fragrances —five worlds through 10 unisex haute fragrances, with a male and female counterpart for each “destination,” which can be used alone or layered. First up: Portrait of New York, reminiscent of Lauren’s hometown, is a symbol of glamour and excitement bottled in a sweet bouquet, with White Lily, and then in the fresh but smooth green scent Vetiver, which feels very emblematic of uptown and... Lauren sees the French Riviera as a place of charm, beauty, and style, and this is expressed perfectly through Lime, a bright citrus, and the garden party that is Orange Flower. Then, Lauren offers us Treasures of Safari, with Amber—rich and golden, like a safari sunset—and Oud, which is bold, exotic, and very sexy, I must admit. Now that you’ve traveled the world, it’s time to go home, and for us that’s Song of America. Here, you will experience Sage, a blend of fig and fir as majestic as the Rocky Mountains, along with Magnolia, a bright-lemon-but-woody essence that is as fresh as a dry-but-warm sunrise. And because Ralph Lauren is known for providing a complete universe, this fragrance collection also offers the most stylish candles, diffusers, and body creams, housed in kidskin-leather cases. Then, there’s the decadent Traveler’s Trunk ($3,900), which can display all 10 eaux de parfum and go with you wherever your journey may be. But the worlds of Ralph Lauren are truly the places to be.


Ralph Lauren creates personal travel diary with premium scents - Luxury Daily

fashion label Ralph Lauren is translating its elegant aesthetic into scent with the launch of a collection of eaux de parfum. When blended together, single scents recall some of the brand’s eponymous designer’s favorite places in the world, including his hometown of New York and England. These latest scents, produced under Ralph Lauren’s beauty license with L’Oreal, reflect a more premium positioning for the Ralph Lauren Fragrances brand. The Ralph Lauren Collection fragrances can be purchased separately, with individual bottles beginning at $140. A $3,900 calfskin travelers trunk is designed to hold 10 100 ml bottles. This ivory case can be repurposed as a jewelry box and features the same lock as the brand’s Ricky handbags. Introducing Ralph Lauren Collection Fragrances. Dedicating a Song of America, Ralph Lauren suggests combining sage and magnolia. Ralph Lauren is not alone in using its namesake founder’s life as fragrance inspiration. Part of Chanel’s Les Exclusifs de Chanel fragrance series, Boy Chanel is described as a fresh aromatic scent with notes of lavender, Grasse geranium, sandalwood, heliotrope and musk ( see story ).


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